For Tim Krause’s WDMD 346 course on e-commerce this summer we were asked to create a piece of media and use it for a viral marketing experiment. I decided to use a video montage i made using Final Cut. This was my first time using the software and doing something a bit more serious with video editing. I took clips of public domain video from Archive.org and formed a centralized theme from them and from the song i used for the video. I chose “Plasticine” by Placebo because I believe that the lyrics from the song are very effective when it comes to the portrayal of beauty. The summary for my video is as follows:
My goal for the video is to convey that beauty is relative not only to the individual, but also the the norms in society at any given time. A lot of what was considered “beauty” in the 1920s-1940s is different than how we view beauty today.
I hold the sincere belief in the summary above for beauty is something that society establishes among itself through various types of media. When viewing this piece, you can see that the perception of beauty is different than in today’s times. Most of the video footage contains models from the era. The video can be viewed below.
