Things sure have been busy lately over here! Planet Label has been keeping me busy with numerous projects and tasks that I don’t get to write as often as I’d like to. I will say that the work is a lot of fun, but time consuming. For those of you unfamiliar with Planet Label… it’s a label and sticker manufacturing company that is headquartered in Wausau, WI. I’ve been hired to help them with social media and creating brand awareness online. Here are a few things I’ve been involved with the past few weeks…
We recently abandoned our Blogger blog and installed a WordPress blog on a new domain and host. I was in charge of designing the template and now I currently write all of the content for the blog. I also produce video tutorials using Adobe Captivate. Content for the blog tries to focus on novice designers who create their own label designs for their products. The blog will soon have many articles related to using Adobe Photoshop, Adobe Illustrator, and Adobe InDesign. My goal is to bring information about open source alternatives to the above mentioned software for designers who may not have access to more expensive programs.
One of my goals is to re-design the header image and make a few useful applications that the blog can offer to designers. I spent last week preparing one and it should be ready by the end of the month.
One of my first tasks on the job was to re-vamp Planet Label’s Facebook page. We’ve come a long way with it over the past month and have it where we want it to be so far. Now we just need a mass following! 
One of my larger tasks was to create a gathering on Twitter for Planet Label. This has been very successful and the company is really enjoying their time on Twitter (well, I represent the company on Twitter) and I anticipate their presence only growing and becoming more successful as a result.
I’ve been involved on a few number of other projects for the company including Search Engine Optimization (SEO) for their main site, posting product images on Flickr to demonstrate the work they do, basic HTML editing, a re-design for a sister company, and documentation for art requirements and template design in Microsoft Word 2007. The job keeps me busy, but I enjoy it. I’ll keep you all posted as more things arise!
